GOL Completes Nine Years of Operations


17 Jan 2010 [12:26h]     Bookmark and Share


GOL Completes Nine Years of Operations

GOL Completes Nine Years of Operations


Throughout 2009, the company increased its presence abroad through code-share agreements, expanded the SMILES, Gollog and Voe Fácil programs and implemented several innovations in the Brazilian market

São Paulo – GOL Linhas Aéreas Inteligentes S.A. (BM&FBOVESPA: GOLL4 and NYSE: GOL), Latin America’s largest low-cost and low-fare airline, completes nine years of regular commercial aviation operations today. During this period, the company increased its fleet from six to 109 operational aircraft and continued to popularize Brazilian air travel, revolutionizing the market by introducing fares capable of competing with the bus companies, attracting more first-time passengers and members of Brazil’s new middle-class.

Today, with its GOL and VARIG brands, the group offers the most extensive and convenient route network in South America with more than 800 flights per day to 59 destinations in 9 countries.

Certain decisions were vital for the company’s immediate success: operating a modern and standardized fleet of Boeing 737 New Generation aircraft, utilizing the internet as the company’s main sales channel (paperless tickets), focusing on innovation and technology to boost results and investing in a highly efficient and committed team to guarantee excellence in service quality.

„We are proud to have transported more than 130 million passengers since the company was launched in 2001. Thanks to GOL, more people can travel by plane, the fastest, safest and most convenient transportation. We believe there are many more who have the conditions to fly but have not done so yet. In other words, we have a long growth trajectory ahead of us,“ declared Constantino de Oliveira Junior, CEO and co-founder of the company.

GOL’s ninth year was marked by a series of innovations and achievements, including:

  •  Buy on Board: in addition to regular services, clients can also buy various quality products on-board.
  • Revitalization of the SMILES program: Latin America’s largest mileage program with 6.6 million participants. This year, the company announced partnerships with several important companies, including the franco-dutch Air France-KLM (Flying Blue), and the north-american American Airlines (AAdvantage), which has the highest number of flights to Brazil.
  • Code-share agreements: we closed new agreements with American Airlines, Air France-KLM, Iberia and Aeroméxico.
  • Regular flights to Aruba, in the Caribbean: in addition to this route, the company also offers charter flights to Curaçao and Punta Cana in association with tour operators and local governments.
  • Expansion of Voe Fácil: this program permits ticket payments in up to 36 installments and is now offered by travel agencies. The program launched its first Voe Fácil store in one of the biggest middle-class shopping region in São Paulo city.
  • Launch of Gollog: the company’s cargo transportation service announced the launch of Gollog Express, which offers door-to-door cargo deliveries with previously established deadlines.
„We are studying opportunities for further expanding our operations, launching flights in both the domestic market and high-traffic international centers,“ concluded Oliveira Junior.
Picture: Carstino Delmonte/ Touristikpresse.net

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