V Australia becomes the official airline to the Australian Open

05 Jan 2010 [14:57h]     Bookmark and Share

Australian Open organisers are proud to announce the signing of a new sponsorship deal with V
Australia, the international airline of Virgin Blue Airlines Group.

Commencing today, V Australia will be known as the official airline of the Australian Open and the
Brisbane International.
The new partnership will see all Tennis Australia staff travel with V Australia internationally and
Virgin Blue domestically.
“We are excited to have V Australia as a new partner for the Australian Open and Brisbane
International,” Tennis Australia’s CEO Steve Wood said today.
“V Australia is a vibrant new brand and a natural fit for the Australian Open and the Australian
Open Series event in Brisbane.”
“Their sponsorship will inject a new dynamic to the game of tennis and I look forward to working
closely with V Australia in the future,” Steve Wood said.
Scott Swift, Executive General Manager, V Australia, said, “V Australia is thrilled to be involved with
Tennis Australia as their official airline and to be associated with one of the world’s most
prestigious sporting events – the Australian Open.”
“The game of tennis was once known as the ‘Game of Kings’ but is now a game enjoyed by all from
the elite professional tournaments to backyard rallies. In the same way tennis appeals to a large
cross-section of the community, so to does V Australia which offers a suite of travel options from
premium top-end Business to spacious Premium Economy and Economy travel,” Scott Swift

Brooke Boger, Media & Public Relations Coordinator, Tennis Australia: +61 3 9914 4138,
+61 401561 354

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