Will provide travelers with an easy, one-stop vacation shopping experience to the world’s most appealing leisure travel destinations
Houston – Continental Airlines (NYSE: CAL) has selected Minneapolis-based MLT Vacations to manage and operate all aspects of the company’s Continental Vacations brand.
Continental Vacations offers high-value leisure travel packages and stress-free vacation planning to more than 200 exciting destinations worldwide aboard Continental Airlines. MLT will assume the new role as Continental Vacations official tour operator on January 1, 2009.
„We are looking forward to working with MLT on our packaged vacation business,“ said Dave Hilfman, Continental Airlines senior vice president of worldwide sales. „MLT Vacations has a proven leadership team, incredibly strong relationships with its supplier partners and an in-depth understanding of managing and growing airline-branded vacation products.“
MLT Vacations, one of the most trusted names in travel, has been creating memorable vacation packages to the world’s most popular destinations for over 35 years. Its current brands, NWA WorldVacations and Worry-Free Vacations, serve more than one million travelers a year to more than 20 countries.
„We are honored to be invited into the Continental Airlines family as their tour operator of choice for the Continental Vacations brand,“ said Ken Pomerantz, president and chief marketing officer of MLT Vacations. „Continental Airlines has one of the best brands and service in the industry, and I speak for everyone at MLT when I say that we look forward to providing Continental Airlines‘ valued customers with a package vacation experience that exceeds their leisure travel expectations.“
Certified Vacations, the official operator of Continental Airlines Vacation brand since 1997, will continue to operate the Continental Vacations brand through December 31, 2008. Certified and Continental Airlines will continue the long-standing business relationship by offering Continental service under Certified’s private-label Future Vacations program.
MLT Vacations is a wholly owned subsidiary of Northwest Airlines Corporation and one of the largest providers of vacation packages in the United States. The company manages multiple packaged vacation brands, including NWA WorldVacations and Worry-Free Vacations. Each brand offers customized vacation packages that include air transportation, an impressive selection of hotel accommodations, airport/hotel group or private transfers, car rentals and sightseeing tours and excursions to some of the most appealing leisure travel destinations in the world. For more information, visit www.worldagentdirect.com.
Continental Airlines is the world’s fifth largest airline. Continental, together with Continental Express and Continental Connection, has more than 2,900 daily departures throughout the Americas, Europe and Asia, serving 144 domestic and 139 international destinations. More than 550 additional points are served via SkyTeam alliance airlines. With more than 45,000 employees, Continental has hubs serving New York, Houston, Cleveland and Guam, and together with Continental Express, carries approximately 69 million passengers per year. Continental consistently earns awards and critical acclaim for both its operation and its corporate culture. For more company information, visit continental.com.