The airberlin group has revised it brand identity and launched a new advertising campaign. The repositioning of the airberlin group as a global business is associated with the group’s acquisitions and this is to be reflected in the airline’s image.
Berlin – With immediate effect the logo will be a combined mark, consisting of a figurative and a word element, and will be used internationally. The company name will be in lower case and written as one word. The colour HKS15 remains the same, but the font is now „Chalet airberlin“. The new claim is: “airberlin. Genau deine Airline.” (airberlin. Your kind of Airline.)
Joachim Hunold, airberlin’s CEO commented on Monday: “In surveys airberlin regularly wins awards for its personal service and very good price-performance ratio. On account of our growth in recent years, passengers now benefit from a wider range of flights and a dense network within Germany, taking them to major cities throughout the world and to holiday destinations. Business travellers should feel just as comfortable on board as families, enjoying the same personal attention on long-haul and on short-haul flights. This makes airberlin the perfect airline for every passenger, meeting individual travel preferences and service expectations. The new branding emphasises this claim.”
The airberlin.com website has already been revised and features the new image. The first print advertisements will appear from 7th January 2008. The outdoor advertising campaign will start on 11th January 2008 in 21 German cities, as well as in Vienna and Zurich. The television commercials will run from 19th January 2008. The first aircraft bearing the new livery will be rolled out in January, with the other planes being gradually updated throughout the year.
The rebranding project has been masterminded by the Rapp Collins communications agency, which has been looking after airberlin’s marketing budget since 2007.