Motorola Introduces Slate of New Handsets for Everyday Communication

12 Okt 2007 [11:45h]     Bookmark and Share

Motorola, Inc. (NYSE: MOT) expanded its offering of devices for “everyday communication” with the introduction of seven new W Series handsets. The new devices – W156, W160, W175, W180, W206, W213, and W377 – are inspired by the vision of delivering Motorola’s high-tier style and innovation at an affordable price point.

Each device features tools users need to stay connected, like FM radio which is featured on the W160, W180, W213 and W377, (optional headphones are required to listen to the radio). Motorola’s proprietary CrystalTalkTM Technology, which automatically adjusts audio to ensure clear calls even in noisy environments, is featured on the W156, W160, W175, W180, W206, and W213, and was previously found only on Motorola’s premier handsets.

“The everyday communications segment represents dynamic growth and is a key area of focus for Motorola,” said Stu Reed, President, Motorola Mobile Devices. “These devices are designed for consumers who are purchasing their first mobile phone, for those who simply want to talk and message on an easy-to-use phone, or for those who are looking to upgrade a basic phone. These seven new additions to our W series exemplify Motorola’s commitment to providing innovative and exciting products to meet – and exceed – the demands of this diverse global audience.”

Motorola W377: Mobile Entertainment Essentials
The W377 delivers excellent sound with an integrated FM radio and MP3 ringtones so users can personalize their mobile music experience. This handset also features an integrated VGA camera, Bluetooth® wireless technology¹ and popular preloaded games.

More than just an entertainment hub, the stylish W377 packs organization tools, such as one-touch SMS2, speakerphone, mobile calendar and an alarm clock, into its sleek and colorful flip-phone casing. Packed with 10MB of user memory³, the W377 ensures users can always save what is most important to them.

Motorola W206 and Motorola W213: The Life of the Party
Stylish and affordable, the Motorola W206 and W213 keep you connected while standing out in a crowd. All the features necessary to stay connected – CrystalTalk Technology, excellent battery life, large phonebook for up to 500 entries, and SMS storage for up to 500 messages – are packed into an ultra-thin candybar design.

A large color display, MP3 ringtones, pre-loaded games and WAP/GPRS keep consumers entertained on the go. Consumers can customize the W206 and W213 by downloading2 up to 1MB of wallpaper, screensavers and ringtones, with GPRS connectivity. The W213’s FM radio rounds out the entertainment experience.

Motorola W175 and Motorola W180: Enhanced Experiences
Enjoy an enhanced viewing experience on the W175 and W180. With FM radio featured on the W180, and CrystalTalk Technology featured on both, the W175 and W180 are a step above what is expected on a phone for everyday communication.

Both candybar style handsets are optimized for business with a battery time that supports long calls and one-key access to text messaging. Type out texts quickly and accurately via SMS and iTAP™ predictive text entry2 and save the most important texts, up to 750 of them. The internal phonebook can hold up to 500 phone numbers so important contacts are never out of reach.

Motorola W156 and W160: Easy To Use
With an intuitive user interface, large display and sleek keypad, the W156 and W160 are extremely easy to use. The handsets feature all the tools consumers need to stay connected, including FM radio on the W160 and Motorola’s CrystalTalk Technology on both.

The ultra-thin candybar design features excellent battery life, allowing more standby and talk time between charges, and consumers can personalize their phone and easily identify callers with 10 preloaded 32 channel polyphonic ringtones and 15 standard alert ringtones.

For more information, please visit

All products will be available during fourth quarter of 2007. Please check with your local Motorola representative for availability information.

About Motorola
Motorola is known around the world for innovation and leadership in wireless and broadband communications. Inspired by our vision of seamless mobility, the people of Motorola are committed to helping you connect simply and seamlessly to the people, information and entertainment that you want and need. We do this by designing and delivering „must have“ products, „must do“ experiences and powerful networks — along with a full complement of support services. A Fortune 100 company with global presence and impact, Motorola had sales of US $42.8 billion in 2006. For more information about our company, our people and our innovations, please visit



Certain mobile phone features may not be activated by your service provider, and/or their network settings may limit the feature’s functionality. Contact your service provider for details. All features, functionality and other product specifications are subject to change without notice or obligation.

¹ This device supports Bluetooth FTP, HSP, OPP, HFP and auto pairing profiles. In order for Bluetooth devices to communicate with one another, they must utilize the same Bluetooth profile. To determine the profiles supported by other Motorola devices, visit For other devices, contact their respective manufacturer.
Certain Bluetooth features including those listed may not be supported by all compatible Bluetooth-enabled devices, and/or the functionality of such features may be limited in certain devices, or by certain wireless carriers. Contact your wireless carrier about feature availability and functionality.
2 Network and/or SIM card dependent feature, not available in all areas. Airtime, data charges, and/or additional charges may apply.
³ Available user memory varies due to the configuration of the phone, which varies by service provider.

Molly Sheehan
Motorola, Inc.
Phone: +1-312-953-6006

Jennifer Keyt
Fleishman-Hillard for Motorola, Inc.
Phone: +1 312-932-2816