Up to 48% of all new hotel developments in Phuket are experiencing major construction delays triggered by the global economic downturn and concerns over Thailand’s political stability, an authoritative report has found.
According to the Phuket Hotel Market Update Mid-Year Report (download the full report here) released by respected hospitality consulting firm C9 Hotelworks, the slowdown on hotel construction sites has however not dented developer’s enthusiasm for entering the accommodation market on the island.
C9’s Managing Director Bill Barnett said despite the delays, new developments continue to enter the stream with 38 properties offering 6,231 rooms at various stages of advancement in the construction cycle.
“Non-traditional product such as hotel managed villas and condos now represent 34% of the upcoming inventory,” Mr Barnett said.
According to the research, first half trading for 2009 indicated tourist arrivals declined by 14% but a combined luxury/upscale/mid-scale occupancy rate of 60.4% produced an average room rate of USD141.
The report also noted that branded hotels outperformed non-branded properties rate wise by 33.7%, although the non-brand sector outperformed the brands on occupancy by 12.4%.
“Looking forward, short-term trading will focus on occupancy at the expense of long-term rate strategies,” Mr Barnett added.
“Cash flow is a key underlying consideration in this market with most hospitality assets largely carrying low debt ratios. Defying the trends are the luxury high-end tier properties which operate in a favourable supply and demand segment and budget tier hotels who have captured changing demographics, are experiencing business from price conscious travellers.”
The report concluded that Phuket’s long-term outlook remained positive with brand concentration, growing airlift and infrastructure improvements, though recovery in 2009 has effectively been written off with prospects pushed into 2010.
About C9 Hotelworks
C9 Hotelworks is a hospitality consulting firm based in Phuket, Thailand and led by Managing Director Bill Barnett. With 23 years of experience in Asia Pacific, he is a leading specialist on hotel and property development issues. He is a columnist with a number of leading newspapers, including the Phuket Gazette and The Nation and has appeared on CNBC, the BBC and CNN. His popular blog www.thephuketinsider.com is the authoritative source of all Phuket hotel tourism and real estate issues and trends. More information on the company can be found at www.c9hotelworks.com.
